Team and Partners
Tenor Sports is supported by a growing network of advisors, ambassadors, and partners who contribute across strategy, fan engagement, and platform development. Each group plays a different role in building and expanding the platform, from long-term strategic support to community-driven promotion and collaboration.
Our Team
Eoin O’Callaghan
e[email protected]
Eoin O’Callaghan is a Toronto-based football journalist, broadcaster, and content strategist with over a decade of experience across European and North American football media.
He has worked with leading global outlets including The Guardian, BBC, Fox Sports, and Yahoo Sports, covering major international tournaments and the global game. Since relocating to Canada, Eoin has been closely involved in the growth of the sport domestically, contributing to the evolving football media landscape.
Eoin previously served as Vice President of Content & Communications Strategy at York United FC, where he led the club’s brand development, content strategy, and fan engagement approach within the Canadian Premier League.
Eoin supports content strategy, storytelling, and audience development, helping shape how Scottish football is positioned and delivered to fans across Canada.
Peter Schaad
[email protected]
Peter Schaad is a Vancouver-based soccer broadcaster, commentator, and content creator with over 15 years of experience across Canadian football media.
He is best known for his long-standing role as the play-by-play voice of the Vancouver Whitecaps, where he covered the club’s transition into Major League Soccer and became a trusted voice for fans across the country.
In addition to his broadcast work, Peter has been actively involved in the Canadian soccer ecosystem through coaching and communications roles, contributing to the growth of the game at both grassroots and professional levels.
He is also the host of The Holy Trinity Show, a digital football platform focused on club culture and global fan engagement, featuring Peter’s childhood team, Aston Villa.
Peter provides guidance on Canadian-Scottish soccer content, commentary, and fan engagement, helping shape how live matches and storytelling resonate with our audience.
Alex Dobbie
[email protected]
Alex Dobbie is a Toronto-based entrepreneur and consultant working across digital media, business transformation, and streaming platform development.
He has a background in strategic consulting, with experience at firms including EY, Protiviti, and Stem Capital, supporting organizations ranging from large enterprise and Fortune 500 companies to smaller, high-growth teams. His work has focused on digital transformation, operating model design, and the implementation of systems and workflows to support more efficient, scalable operations.
More recently, Alex has been closely involved in the development and execution of live and on-demand streaming platforms, working across infrastructure, payments, analytics, and user experience to support reliable end-to-end delivery.
At Tenor Sports, Alex leads platform operations and product execution, overseeing how matches are delivered, monetized, and experienced by fans across Canada.
VIP Ambassadors
Michael
Findlay
Michael Findlay is a highly respected Canadian coach and technical leader whose career spans national teams, professional league development, and international football. A former Interim Head Coach and Assistant Coach of Canada’s Men’s National Team and the inaugural Director of Football Development for the Canadian Premier League, he has also served as a FIFA Technical Consultant supporting member associations through the organization’s Development Department. Michael supports the growth of Scottish football in Canada, helping connect fans to the league through his passion for the sport and insight into the global game. <more>
Nick
Dasovic
Nick Dasovic is an ex-professional and Canadian International earning over 60 caps between 1992 and 2004. Among his 375 appearances were 6 years with St. Johnstone highlighted by a man-of-the-match performance and goal in the 1998 Scottish Cup Final versus Rangers. “Daso” is also a UEFA Pro Licensed coach and is currently assisting Vancouver FC of the Canadian Premier League. He’s also dabbled in football punditry with TSN, and is a proud East Van resident of Croatian heritage. Nick is still actively engaged with Scottish Football following his mighty “Saints” and is excited to help spread the word of Canada’s new home for Scottish Football on Tenor Sports. <more>
David
Norman
David Norman is a former Canadian international footballer who represented Canada at both the 1984 Olympic Games and the 1986 FIFA World Cup, and played professionally with the Vancouver Whitecaps. Born into a Rangers household, he grew up watching Scottish football and developed a lifelong connection to the game. Now a successful entrepreneur and leader at Dowco Financial, he brings a unique combination of high-performance sporting experience and business leadership. David supports the growth of the SPFL in Canada, helping connect the league to new audiences and championing the passion and tradition of Scottish football. <more>
David
Smith
David Smith is a Scottish-Canadian business leader with a lifelong passion for football shaped by his first two decades of life in Scotland. Growing up, he supported Rangers and was introduced to the game through Partick Thistle, regularly attending matches across the Scottish football pyramid and developing a deep connection to the culture and tradition of the game.
Throughout his career, David has built and led successful organizations, bringing a strong leadership and community-focused perspective. David is founder of David Smith Homes Group, a real estate team in the Fraser Valley/Lower Mainland; and co-owner of Royal LePage Wolstencroft & Royal LePage Wheeler Cheam; where he can’t help but share his passion for Scottish football, elevating the connection between the SPFL and fans across Canada – particularly through partnership with Vancouver Football Club in the Canadian Premier League and Langley United. <more>
Partnerships & Collaborations
Matchday Social connects football fans across North America, building a matchday experience that extends beyond the stadium. The platform helps fans discover nearby bars and restaurants showing the matches they care about, with the ability to filter by club or league for a more tailored experience.
Beyond discovery, Matchday Social brings supporters together through curated watch parties and local activations, turning each match into a shared experience.
Together, we collaborate on fan-first initiatives including pub screenings, live events, and giveaways, creating more opportunities for supporters to connect and engage with the game.
The Schulich School of Business at York University is one of Canada’s leading business schools, with a strong focus on sports, media, and marketing strategy.
As part of a collaboration with the Tourism, Sports and Leisure Marketing program, Tenor Sports was included as a partner organization, supporting a course focused on audience growth, positioning, and subscriber engagement in the sports media space.
INTERESTED IN GETTING INVOLVED?
We’re continuing to grow the Tenor Sports platform and are always open to connecting with potential partners, collaborators, and individuals interested in supporting the development of the SPFL in Canada. This includes opportunities across media, partnerships, events, and content.